Buyers and sellers need a common platform, to initiate a home purchase or sale. The same is true for landlords and tenants, who want to rent properties. The business of real estate brokerage came into being, to act as that common platform for all the parties mentioned above. Traditionally, individual realtors or agents helped the buyers and sellers (or landlords and tenants) to get in touch with each other. Later on, the business also saw the emergence of mega brokerage firms, as the Nigeria housing market started to see unprecedented growth from the 2000s, with the economic liberalization.

Today, there are a large number of real estate brokerage firms in Nigeria, including antholyd.com, that cater to every need of buyers, sellers, landlords, and tenants in various residential and rental markets. These firms have, in fact, been instrumental in enabling home sales during the Coronavirus-induced phased lockdown period in India, when most transactions took place online

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